{"id":1214,"date":"2017-06-27T22:35:43","date_gmt":"2017-06-27T20:35:43","guid":{"rendered":"https:\/\/2017.bern.wordcamp.org\/?post_type=wcb_session&#038;p=1214"},"modified":"2017-09-12T15:54:43","modified_gmt":"2017-09-12T13:54:43","slug":"how-to-choose-the-right-framework-for-your-content-marketing-platform","status":"publish","type":"wcb_session","link":"https:\/\/bern.wordcamp.org\/2017\/session\/how-to-choose-the-right-framework-for-your-content-marketing-platform\/","title":{"rendered":"\u26a1\ufe0fBusiness: How to choose the right Framework for your Content Marketing Platform (Lightning Talk)"},"content":{"rendered":"<p>You are stuck with a big corporate CMS. Change Requests can take up to 3-6 month. The process is slow and painful. Sometimes you have to make a bold move and change something. We did that change. We started to evaluate a new Framework for a content marketing platform of a big company in Switzerland. We decided to go on without any approval of corporate communication.<\/p>\n<p>The website is live. Everyone is happy. And now we are on the move to integrate 2 more platforms on our new System. Which is indeed WordPress.<\/p>\n<p>How we managed to get there. How we did find the right framework. And how we were able to convince the management that WordPress was the perfect choice I will show you in my short talk.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You are stuck with a big corporate CMS. Change Requests can take up to 3-6 month. The process is slow and painful. Sometimes you have to make a bold move and change something. We did that change. We started to evaluate a new Framework for a content marketing platform of a big company in Switzerland. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/bern.wordcamp.org\/2017\/session\/how-to-choose-the-right-framework-for-your-content-marketing-platform\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;\u26a1\ufe0fBusiness: How to choose the right Framework for your Content Marketing Platform (Lightning Talk)&#8221;<\/span><\/a><\/p>\n","protected":false},"author":15180486,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1504951200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/2017.bern.wordcamp.org\/files\/2017\/06\/Boris-Baldinger-WordCamp-Bern-2017.pdf","_wcpt_session_video":"","_wcpt_speaker_id":[1515],"footnotes":""},"session_track":[39706],"session_category":[],"class_list":["post-1214","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-main-track"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"9, September 2017","time":"12:00"},"session_speakers":[{"id":"1515","slug":"boris-baldinger","name":"Boris Baldinger","link":"https:\/\/bern.wordcamp.org\/2017\/speaker\/boris-baldinger\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/bern.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bern.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/bern.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/bern.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/15180486"}],"version-history":[{"count":4,"href":"https:\/\/bern.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1214\/revisions"}],"predecessor-version":[{"id":1581,"href":"https:\/\/bern.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1214\/revisions\/1581"}],"speakers":[{"embeddable":true,"href":"https:\/\/bern.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/1515"}],"wp:attachment":[{"href":"https:\/\/bern.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=1214"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/bern.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=1214"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/bern.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=1214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}